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Best Face Forward Foundation SPF 15
Normal to Oily/Combination Skin

  • Ultra-light liquid texture is ideal for normal to very oily skin
  • Silky, long-lasting matte finish with light to medium coverage
  • Blends impeccably
  • Long-wearing formula helps keep skin looking fresh & even
  • Protects skin with am in-part titanium dioxide SPF 15 sunscreen
  • 100% fragrance-free

    Ingredients | Application Tips | Tell a Friend | Customer Reviews

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    Name Code Price Colors Quantity  
    Best Face Forward Foundation SPF 15 BFFR
    Name Code Price Colors Quantity  
    Best Face Forward Foundation SPF 15 - Sample Size SAMPBFFR

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    ingredients
    Active Ingredients: Titanium Dioxide* 8.24%; Octinoxate (Ethylhexyl Methoxycinnamate) 4.55% Inactive Ingredients: Water, Cyclopentasiloxane, Dimethicone (silicone slip agents), C12-15 Alkyl Benzoate (thickener/fatty acid), Nylon-12 (absorbent), Glycerin (water-binding agent), Polyethylene (thickener/opacifying agent), Dimethicone/PEG-10/15 Crosspolymer (silicone polymer), PEG/PPG-20/15 Dimethicone (emulsifier), PEG-8 (thickener), Aluminum Starch Octenylsuccinate (powdery thickening agent), Propylene Carbonate (solvent), Disteardimonium Hectorite, Polyhydroxystearic Acid (suspending agents), Aluminum Stearate (thickener), Alumina (absorbent), Butylene Glycol (slip agent), Polymethylsilsesquioxane (opacifying agent), Polymethyl Methacrylate (film-forming agent), Sodium Chloride (binding agent), Triethoxycaprylylsilane (silicone-based emulsifier), Benzoic Acid, Chlorphenesin, Sorbic Acid, Phenoxyethanol (all preservatives), Iron Oxides (mineral pigment)

    application tips
    Apply to clean skin with a makeup sponge or your fingertips.

    Dab foundation over the central of the face, and blend downward using short, smooth strokes. Layer as needed to build desired coverage and then smooth out any excess product with a makeup sponge.

    Two or more shades may be blended to create a custom color if needed. However, the existing single shades are designed to work for a broad range of skin types (except very dark skin tones).

    If needed, apply a light layer of moisturizer under foundation. Moisturizer will help make foundation application better and easier over dry skin. If you have oily skin or oily areas with some dry patches, use a very light moisturizer such as Paula's Choice Skin Balancing Moisture Gel or Skin Balancing Super Antioxidant Mattifying Concentrate, only over those areas.

    If you apply a sheer layer of foundation, a regular sunscreen should be applied first to ensure you are getting enough sun protection.
    Customer Reviews

    Product Rating:   (7 reviews)
    I have used your skin care products for years, but just recently requested samples of your foundations. I normally use Estee Lauder Doublewear, thinking that your foundations wouldn't cover well enough to hide sun damage splotches on my face. Was I ever wrong! Your Best Face Forward foundation not only covers well, but leaves a light, beautiful finish. I'm 53 yrs. old and wanted to get away from the mask-like finish that full coverage foundations tend to produce. Once again, your products by far bypass those expensive items at the cosmetics counters. I am thrilled and look 10 years younger.
    —Gail D.


    Thank you for this product. After countless tears wasting money and searching, I finally found the perfect foundation for me. Not only did it blend into my skin perfect, I look like I'm not wearing nothing at all. It does everything the others promise.
    —Jamie S.


    Thank you for reformulating Best Face Forward Foundation!! It is the one foundation that works best for me. Thank you, thank you, thank you!
    —Susan C.

    The best ever used
    I can't get over how incredibly flattering this foundation is. There's absolutely no heaviness, chalkiness or odd coloration. Just bright, fresh, moist skin. Getting ready for work in the morning has never been such a pleasure!
    —Robin H.

    The Perfect Product
    Your Best Face Forward foundation is the best foundation I've ever tried. The color, texture, coverage - everything works so well and looks so natural!
    —Marilyn

    best fundation ever!!
    I cannot believe how amazing this fundation is!it feels and looks just like my own skin. you can never get too heavy with this fundation. It does everything EXACTLY as it claims,even better.THANK YOU PAULA!! btw, you customer service is A+ too.thank you thank you thank you.
    —Ann L.

    The BEST without a doubt!!
    I was so fed up trying to find a foundation that worked for me that I literally went to Sephora and Nordstrom and got samples (and purchased) a dozen of the 'best' brands of foundation over the past 4 months or so. None of these even come close to the wearability and coverage that I get from this foundation. I had tried it in its previous formulation and I am SO glad I tried it again. Search no more, I have found THE ONE and at a mere fraction of the expensive brands!
    —Jennie Baugher


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